And the list of high profile Zalando collaborators doesn’t stop. After getting rapper A$AP Rocky to perform at their Bread & Butter fashion festival last summer, the fashion retail giant has once again dug deep into its marketing pockets and also got the stylish rapper on board for their new spring/summer ’17 women’s fashion campaign.
In the 2:46 minute film “Remix Fashion”, A$AP is encouraging four top models (Jourdan Dunn, Andreea Diaconu, Kris Gottschalk and Julia Nobis) to mix premium with streetwear brands in the different rooms of the imaginative “A$AP Hotel”.
A$AP Rocky for Zalando, "Remix Fashion"
The film was shot in Los Angeles by New York director Gordon von Steiner. Next to the moving images, impressions from the shoot will also be used for print, out-of-home media and Zalando’s own channels.
“’Remix Fashion’ shall encourage women to mix premium with streetwear brands. A$AP and the four female protagonists embody this idea perfectly. Other than that, we want to offer our customers something new and unexpected with the inspirational ‘music meets fashion’ film”, said Carsten Hendrich, VP Brand Marketing at Zalando.