Woolrich announces ‘Woolrich: American Soul since 1830’ Fall/Winter 2018 starring the iconic Lauryn Hill. 

‘Woolrich: American Soul since 1830’ Fall/Winter 2018 starring Lauryn Hill
Photo: Woolrich
‘Woolrich: American Soul since 1830’ Fall/Winter 2018 starring Lauryn Hill


Woolrich has collaborated with Hill, the multifaceted musician, artist and designer, on the images and live music for the ad campaign as well as a limited-edition capsule of product customized by Lauryn Hill that will be launched in Autumn 2018 in Woolrich stores and in collaboration with top retailers in North America and Europe.

In an exclusive live performance for Woolrich, the campaign features a special video of Hill performing “Ex-Factor” accompanied by piano along with text by Ms. Lauryn Hill about what American Soul means to her.




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