Supermodel Cara Delevingne has partnered with sportswear brand Puma for a documentary series that aims to empower women. In context of the “DO YOU” project, Delevigne has visited inspiring females around the globe: for instance women who live in refugee camps in Northern Uganda, where she went in cooperation with UNCHR, the UN refugee agency.
Marked by the hashtag #DoYouStories, Puma released four short films, starring Delevingne in self-defense courses or talking with girls that experienced bullying in their youth.
Accompanying the project, Puma will launch limited edition “DO YOU” sneaker laces designed by Delevingne on July 27. The black satin or white woven laces match all of Puma’s “Basket Heart” styles. Profits benefit the UNHCR. In Europe the “DO YOU” laces are exclusively available at Footlocker stores, while in the US the laces are sold at the Puma online shop.
Puma x Cara Delevingne: "DO YOU"