Diesel decided to go down a route with their new spring/summer'16 campaign that no other brand has gone before. “Our worlds, online and offline, are completely merged. Digital is now more real than reality. Emojis have become the new Esperanto, a universal language which is understood by millions,” said Nicola Formichetti, artistic director of the Italian denim brand. Diesel is advertising their new underwear campaign on porn sites PornHub and YouPorn.