Following former video releases ‘The Jeanmaker’ and ‘Denham Psycho’, the brand with the scissor-logo has just unveiled ‘The Truth is in the Details’. This short film directed by Hugo Keijzer highlights Denham’s partnership with the Candiani mill in Italy, creating jeans with fiber mixes including cotton, Tencel and Modal, delivering extra-softness and high stretch recovery.
In addition, founder Jason Denham explains how the brand takes natural worn-in patterns to recreate the signs of time and the imperfections reliably, emphasizing that there are over 80 different processes to create the patina, the wear effect and the worn-in look in denim. Watchers get insights into the different erosion techniques employed to achieve worn-in, ripped jeans.
You can check out the short film below: