125 years of one of the key, historic denim suppliers out there compressed on a four-minute film. This is the noble aim of Cone Denim’s latest short film, which explores the beginnings of the company White Oak mill in its hometown Greensboro (North Carolina, US), which attracted thousands of workers to the area. The city also became home of denim brands Blue Bell, Wrangler and Lee.

In 1915, Cone Denim was chosen the exclusive supplier of selvedge fabrics for all Levi’s 501 jeans. A strong partnership still stands and Cone’s red-lined selvedge has certainly become an industry icon. The White Oak mill, being operated since 1905, remains a great attraction to visit for any true denimhead.



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