Outdoor brand Napapijri is celebrating its 30th anniversary this year. To mark the occasion the brand has partnered up with four musicians to reinterpret Antonio Vivaldi’s “The Four Seasons” in a contemporary style. The “4 Seasons” campaign will premier at this year’s Bread & Butter Berlin, September 2, when the artists perform their songs in a live show.
In addition to the premiere, Napapijri will present an installation for the whole duration of Bread & Butter (September 1-3). In an immersive and multisensory journey through the seasons, guests can hear, see, feel, smell and taste seasonal elements in one space and capture their experience through customized videos overlaid by the track of one of the Napapijri “4 Seasons” artists.
As part of the 30th anniversary campaign Napapijri will further release a limited edition capsule collection of three pieces. It will be exclusively available at Zalando.
Napapijri's 4 Seasons