This month will see the launch of the G-Star Elwood X25: a colorful interpretation of G-Star's most iconic denim shape (that celebrated its 20th anniversary in 2016) in 25 prints, curated by Pharrell Williams. The prints include original checks, camouflage and traditional patterns from all over the world.
They are staged within G-Star's spring/summer '17 campaign, starring Pharrell Williams, G-Star's head of imagination, and Dutch model/artist Marte Mei van Haaster. The campaign is accompanied by a behind-the-scenes short feature film and several visual snippets, all shot in analog film.
G-Star's Elwood X25 line will be in stores as of 16 February 2017.