North America

All news and stories

A&M

Woolrich discloses new majority investors

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Current Woolrich campaign featuring testimonial Lauryn Hill
Photo: Woolrich
Photo: Naia

Fabrics

Discover Naia, Eastman’s new eco-conscious cellulosic yarn

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Brand profile

Martino Scabbia Guerrini: “We are responsible”

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Martino Scabbia Guerrini
Photo: VF

Agreement

Why Woolrich International and L-Gam have signed a majority agreement.

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New Woolrich campaign
Photo: Woolrich
Mountain Research
Photo: Hidetomo Abe

Brand Profile

Discover what the Japanese label Mountain Research cares about

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Photo: SizeNorthAmerica

Measurement

SizeNorthAmerica: how body measurements have changed

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Video

See Woolrich's new campaign featuring Lauryn Hill

Woolrich has collaborated with Lauryn Hill, the multifaceted musician, artist and designer, on the images and live music for the ad campaign as well as a limited-edition capsule. See the video
Photo: Amundsen Sports

Outdoor

Amundsen Sports: Bringing back the Knickerbockers

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Lyndon Cormack
Photo: Herschel

Interview

Herschel reveals the secrets of its success

Lyndon Cormack and his brother Jamie got together and launched their bags brand Herschel out of Vancouver in 2009. Nine years on and Herschel is a globally known lifestyle brand. We recently met up with a jet-lagged–but still very awake–Cormack in Berlin.

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Photo: Yoga Jeans

Label to watch

Don't miss this denim brand that is a hit in North America

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Agency founders Kasper Spacey and Mads Hancock
Photo: Rich & Hanc

Interview

"You need balls [...] to say no to an incoming order. Not all orders are good orders"

Over the six years of its existence, Copenhagen-based Rich & Hanc agency has molted not only into one of THE go-to addresses when it comes to hip and coming streetwear brands on a national, but also European level. Now, the Danes are going global.

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Trade Show

NY Women’s Market Recap: Coterie

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Wrangler look at Coterie
Photo: Christopher Blomquist

Trade Show

NY Women’s Market Recap: WOMAN

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Rxmance
Photo: Christopher Blomquist
Russ Fearon
Photo: Russ Fearon

Interview

Russ Fearon - from neckties to worldwide distributor

In 2006 we introduced Throat Threads, a Canadian company which was becoming active in providing services geared to European fashion firms wanting to start selling their products in North America. Now, 12 years later, we are revisiting Throat Threads.

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The collection works across any gender
Photo: Shades of Black

Label To Watch

This is the latest genderless brand you should know

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Jean-Philippe Hecquet, CEO Sandro
Photo: Sandro

Retail Interview

"The physical store is and will remain the greatest form of media for a brand”

In context of the French brand's recent store opening in Munich, we spoke to Sandro CEO Jean-Philippe Hecquet about the future of retail, the competitiveness of the "accessible luxury" market and Sandro's way of dealing with it.

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Gareth Pope
Photo: Lululemon

Interview

How Lululemon wants to conquer Europe

Recently Lululemon opened its second German store in Munich. We talked to Lululemon's general manager EMEA Gareth Pope, about the expansion in Europe and how the brand remains on the forefront of the market next to sports apparel lines from Amazon to s.Oliver.

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Patrick Stupp
Photo: Rich & Royal

Interview

The glorious rise from a NOS provider to a retail-owning brand

Patrick Stupp explains why Rich & Royal is exploring temporary concepts and how it wants to expand in the future.

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Men's spring/summer 2018
Photo: Edwin

Interview

Edwin’s US relaunch is in masterful hands

Edwin Jeans wants to reposition itself in the US market and has engaged prominent reinforcement to do so. We spoke to the pair about the relaunch and the look of the new collection.

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Expansion

Woolrich to invest into its brick-and-mortar network

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Stuttgart store
Photo: Woolrich
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