Nike

All news and stories
Photo: Vergelio

Brand profile

What will happen to Milanese footwear group Vergelio?

Read more →

Outdoor

Is Outdoor Voices the new Lululemon?

Read more →
Outdoor Voices image picture
Photo: Outdoor Voices
Engelhorn sports city center inside
Photo: Engelhorn sports

Retailer to watch

This is what makes the new Engelhorn sports so spectacular

In spring, the Mannheim-based top dog Engelhorn sports, presented its converted sports house in the city center and filled the buzzword "shopping experience" with content.

Read more →
"Whats next" panel talk with model Jazzelle Zanaughitti, Elias Riadi (from PAQ), Kodie Shane (Hip Hop artist) and stylist and fashion director of 032C Marc Goehring
Photo: Samuel Smelty for Bread&&Butter by Zalando

Event Preview

Peek the next round for Bread&&Butter by Zalando

On Wednesday, June 27th, Bread&&Butter season kicked off with a Preview Pop-Up event in Kreuzberg, where Zalando introduced their new pop-up concept and announced the participating brands at the third edition.

Read more →
Stijn Nachtergaele
Photo: Stijn Nachtergaele

Retail strategy

Get ideas and inspirations to create experience in your store

One thing has been clear for years: the fashion retail trade must change and there is more to this than just launching an online shop. To be attractive retail has to renew itself. Tips and ideas for concepts for renewal can be found at Nightingale, the experimental concept agency. We talked to CEO & founder Stijn Nachtergaele.

Read more →
CEO, Co-Founder and avid sneaker collector Josh Luber
Photo: StockX

Marketplace

How StockX is revolutionizing the sneaker reseller business online

Authenticity is hard to find among private resellers online. StockX, a marketplace of things to buy authenticated deadstock sneakers, luxury handbags, watches and now streetwear, wants to change that. We spoke with CEO, co-founder and sneakerhead Josh Luber, about how this works.

Read more →
Photo: Siddique Islam

Trade Show Review

Why Bangladesh’s denim products should be diversified

Read more →
Owner Aleks Kamberovic
Photo: The Place

Retailer to watch

How The Place wants to attract customers with reselling in store

The Place to be? A new exclusive streetwear hotspot has entered Frankfurt's retail scene. Therefore, we spoke with owner Aleks Kamberovic about how he profits from the current reselling boom and integrated it into a innovative store concept.

Read more →

Exhibition

Can a museum bring fashion and ecology together?

Read more →
Ensemble, Stella McCartney, Winter 2017
Photo: Stella McCartney

Video

Happy 20th birthday, Snipes!

2018 is a special year for Snipes as the Cologne headquartered streetwear retailer and youth culture specialist is currently celebrating its 20th anniversary...

Interview

Read more about Ron Walden's future plans for Agenda and ComplexCon

Read more →
Ron Walden
Photo: Reed Exhibitions
Atmosphere of the store
Photo: Wood Wood

Retailer to watch

Seduce and amuse – multibrand retail done the right way

W.W. on Grønnegade 1 is the Copenhagen-based flagship of Danish contemporary streetwear brand Wood Wood. One of the city’s coolest multibrand destinations, the 256sqm space mixes Wood Wood’s own wares for men and women with a carefully curated assortment of external brands.

Read more →
Diesel SS18 campaign
Photo: Diesel

Report

How fashion brands find their voice in the digital era

Today, consumers are always connected and used to interacting through social networks and instant messaging. With this in mind, we asked some creative agencies how communication and ad campaigns toward the youngest generations are evolving.

Read more →
Lyndon Cormack
Photo: Herschel

Interview

Herschel reveals the secrets of its success

Lyndon Cormack and his brother Jamie got together and launched their bags brand Herschel out of Vancouver in 2009. Nine years on and Herschel is a globally known lifestyle brand. We recently met up with a jet-lagged–but still very awake–Cormack in Berlin.

Read more →
Find out if your brand is in the top 10
Photo: pexels.com

Survey

These are the consumer's favorite fashion brands (on social media)

Brandwatch recently conducted a survey to find the brand most liked by consumers on social media. The social intelligence company analyzed 140 brands from 11 different sectors and the fashion industry was one of them.

Read more →
Mark Smith
Photo: Ryan Unruh

Sneakers

Discussing the art of sneaker innovation with Nike’s Mark Smith

“People want something familiar but want to also put their own spin on things,” says Mark Smith. Nike's VP of Innovation Special Projects and his team want to bring more product personalization into retail stores–but customizing choices need limits, too...

Read more →
Steve Caballero with SI editor Maria Cristina Pavarini in Milan
Photo: SI team

Interview

Skate legend Steve Caballero about how skateboarding influences fashion today

We spoke to Steve Caballero, skate veteran and longtime partner of Vans - who created some of the brand's bestselling sneaker models - about Metallica, trend recycling and skateboarding today.

Read more →

Marketing

Read how Nike wants to attract more women in the future

Read more →
The collaboration between Nike and Nordstrom is an example of how Nike wants to target women in the future.
Photo: Nike x Nordstrom
Photo: Rinascente

Retail

What makes Rinascente a better department store, Vittorio Radice?

Read more →
Photo: Coleman Horn

Personality

You want to know everything about footwear? Then listen to Coleman Horn.

If you wear shoes (and we assume you do!) the chance that you’ve put on one of his designs–or at least a knockoff–is pretty high. Coleman Horn is an industry personality who has left his footprints almost everywhere.

Read more →
dfv media group