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Stijn Nachtergaele

Photo: Stijn Nachtergaele

Retail strategy

Get ideas and inspirations to create experience in your store

One thing has been clear for years: the fashion retail trade must change and there is more to this than just launching an online shop. To be attractive retail has to renew itself. Tips and ideas for concepts for renewal can be found at Nightingale, the experimental concept agency. We talked to CEO & founder Stijn Nachtergaele.

CEO, Co-Founder and avid sneaker collector Josh Luber

Marketplace

How StockX is revolutionizing the sneaker reseller business online

Authenticity is hard to find among private resellers online. StockX, a marketplace of things to buy authenticated deadstock sneakers, luxury handbags, watches and now streetwear, wants to change that. We spoke with CEO, co-founder and sneakerhead Josh Luber, about how this works.

Photo: Siddique Islam

Trade Show Review

Why Bangladesh’s denim products should be diversified

Owner Aleks Kamberovic

Photo: The Place

Retailer to watch

How The Place wants to attract customers with reselling in store

The Place to be? A new exclusive streetwear hotspot has entered Frankfurt's retail scene. Therefore, we spoke with owner Aleks Kamberovic about how he profits from the current reselling boom and integrated it into a innovative store concept.

Exhibition

Can a museum bring fashion and ecology together?

Ensemble, Stella McCartney, Winter 2017

Photo: Stella McCartney

Video

Happy 20th birthday, Snipes!

2018 is a special year for Snipes as the Cologne headquartered streetwear retailer and youth culture specialist is currently celebrating its 20th anniversary...

Interview

Read more about Ron Walden's future plans for Agenda and ComplexCon

Ron Walden

Photo: Reed Exhibitions

Atmosphere of the store

Photo: Wood Wood

Retailer to watch

Seduce and amuse – multibrand retail done the right way

W.W. on Grønnegade 1 is the Copenhagen-based flagship of Danish contemporary streetwear brand Wood Wood. One of the city’s coolest multibrand destinations, the 256sqm space mixes Wood Wood’s own wares for men and women with a carefully curated assortment of external brands.

Diesel SS18 campaign

Report

How fashion brands find their voice in the digital era

Today, consumers are always connected and used to interacting through social networks and instant messaging. With this in mind, we asked some creative agencies how communication and ad campaigns toward the youngest generations are evolving.

Lyndon Cormack

Photo: Herschel

Interview

Herschel reveals the secrets of its success

Lyndon Cormack and his brother Jamie got together and launched their bags brand Herschel out of Vancouver in 2009. Nine years on and Herschel is a globally known lifestyle brand. We recently met up with a jet-lagged–but still very awake–Cormack in Berlin.

Photo: pexels.com

Survey

These are the consumer's favorite fashion brands (on social media)

Brandwatch recently conducted a survey to find the brand most liked by consumers on social media. The social intelligence company analyzed 140 brands from 11 different sectors and the fashion industry was one of them.

Mark Smith

Photo: Ryan Unruh

Sneakers

Discussing the art of sneaker innovation with Nike’s Mark Smith

“People want something familiar but want to also put their own spin on things,” says Mark Smith. Nike's VP of Innovation Special Projects and his team want to bring more product personalization into retail stores–but customizing choices need limits, too...

Steve Caballero with SI editor Maria Cristina Pavarini in Milan

Interview

Skate legend Steve Caballero about how skateboarding influences fashion today

We spoke to Steve Caballero, skate veteran and longtime partner of Vans - who created some of the brand's bestselling sneaker models - about Metallica, trend recycling and skateboarding today.

Marketing

Read how Nike wants to attract more women in the future

The collaboration between Nike and Nordstrom is an example of how Nike wants to target women in the future.

Photo: Nike x Nordstrom

Photo: Rinascente

Retail

What makes Rinascente a better department store, Vittorio Radice?

Photo: Coleman Horn

Personality

You want to know everything about footwear? Then listen to Coleman Horn.

If you wear shoes (and we assume you do!) the chance that you’ve put on one of his designs–or at least a knockoff–is pretty high. Coleman Horn is an industry personality who has left his footprints almost everywhere.

Seth Ellison, EVP and president of Europe, Levi's

Interview

Levi's still believes in jeans and t-shirt

This week Levi Strauss & Co. published its full-year 2017 financial results–the strongest for the brand in more than a decade. The release shows a particular increase in the European market. Seth Ellison, EVP and president of Europe, explains what strategy has been working for Levi’s.

Russ Fearon

Photo: Russ Fearon

Interview

Russ Fearon - from neckties to worldwide distributor

In 2006 we introduced Throat Threads, a Canadian company which was becoming active in providing services geared to European fashion firms wanting to start selling their products in North America. Now, 12 years later, we are revisiting Throat Threads.

Photo: collective AKAstudio

Trade Show

Pitti successfully leads the way

Supra Style

Photo: Chester Bouwman

Interview

What's actually going on at Supra Footwear

The past few seasons have been rather quiet at the US skate and sneaker brand Supra Footwear. But this is about to change thanks to new manpower, revised collections and new collaborations. Here, the team tell us what is planned to do and what steps are already taken.