Diesel

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Photo: The Denim Window

Fabrics

A new blue ‘secret’ window opens in Amsterdam

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Rendering of the Diesel residential building in Miami
Photo: Diesel

Investment

Diesel steps into the real estate business

The Italian jeanswear brand has just signed an agreement to build the first residential Diesel building.

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Photo: SI Team

Trade Shows

A well-attended Kingpins Amsterdam considers a new direction

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Trade Shows

Maroc in Mode/Maroc Sourcing: Rock the Kasbah

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Design by Madness
Photo: SI Team
Lucia Marcuzzo, Vice President Central Europe
Photo: Levi Strauss & Co

Brand Strategy

How Dockers is catching up with digitalism in Central Europe

Dockers is synonymous with chinos. The San Francisco–based company, which belongs to Levi Strauss, launched its signature pants in 1986. We talked to Lucia Marcuzzo, Vice President Central Europe Levi Strauss & Co about how the traditional label wants to face the future.

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Photo: Isa Foltin

Consumer relation

B&&B by Zalando: Fun and Fashion, (almost) for free

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Photo: Replay

Expansion

How Replay wants to expand in India

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Photo: Duck

Trade Show

Why London’s trade shows are worth a visit

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Trade Show

Why you should have visited Show & Order

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Fair ground at Kühlhaus next to Premium show
Photo: Maria Cristina Pavarini
Yong Bae Seok, fashion and industrial designer
Photo: Seok

Interview

Discover why Yong Bae Seok thinks comfy is synonymous with cool

Yong Bae Seok, a South Korean fashion and industrial designer who debuted its capsule collection Pony by Yong Bae Seok at June 2018 Pitti Uomo, explained his new projects and vision about the sneaker's future.

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"Whats next" panel talk with model Jazzelle Zanaughitti, Elias Riadi (from PAQ), Kodie Shane (Hip Hop artist) and stylist and fashion director of 032C Marc Goehring
Photo: Samuel Smelty for Bread&&Butter by Zalando

Event Preview

Peek the next round for Bread&&Butter by Zalando

On Wednesday, June 27th, Bread&&Butter season kicked off with a Preview Pop-Up event in Kreuzberg, where Zalando introduced their new pop-up concept and announced the participating brands at the third edition.

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Save The Duck launched its new line of Ocean is My Home jackets
Photo: Save The Duck

Trade Show Review

Discover why Pitti Uomo hit another successful edition

What you've missed at the 94th edition of this week's Pitti Immagine Uomo.

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Photo: Siddique Islam

Trade Show Review

Why Bangladesh’s denim products should be diversified

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Diesel SS18 campaign
Photo: Diesel

Report

How fashion brands find their voice in the digital era

Today, consumers are always connected and used to interacting through social networks and instant messaging. With this in mind, we asked some creative agencies how communication and ad campaigns toward the youngest generations are evolving.

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Comeback

How Prps wants to reacquire Europe

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Fall/Winter 2018/19
Photo: Prps
Piero Turk
Photo: Loris Menegazzi

Guest comment

Why can't Italy organize a denim fabrics show, Piero Turk?

Denim legend Piero Turk recognizes that Italy missed some major opportunities in bringing to life its own denim fabrics trade show in the past. However, he believes that educating youth in classic textile disciplines and supporting Italy's (apparel) economy locally can make its brightness shine again.

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Photo: Moncler

Strategy change

Is Moncler's new 'Genius' program really ingenius?

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Collaboration

Diesel hooks up with Hood by Air’s Shayne Oliver for new Red Tag project

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Shayne Oliver, founder of Hood by Air and new designer for Diesel
Photo: Diesel
Photo: Dondup

Market Report

What Italy's denim fighters do to stay in the game

The competition in the denim market is severe. Italian brands such as Jacob Cohën or Roy Roger’s try to stay in the game with tailoring and customization, inspiring newcomers to follow their lead.

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Marketing

Diesel sells own knock-offs in NYC

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The Deisel Store in NYC
Photo: Diesel
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