Interview
Alberto De Conti, Rudolf Group: The one who moved from genes to jeans
At the beginning of the year, Alberto De Conti, longtime denim insider who holds a doctorate in biochemistry, took over a new role at German chemical company Rudolf Group. Here, he shares his vision about how chemical companies should approach their clients in the fashion and denim business and how they can become an ally-rather than an enemy-in preserving the environment.
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