Berlin

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Photo: Thomas Niedermueller/Getty Images for Greenshowroom

New Concept

How Greenshowroom and Ethical Fashion Show Berlin are preparing for the future

"Trunk is a shop for men who like to look effortlessly elegant", says Mats Klingberg

Photo: Clara Tuma

Retailer To Watch

Don’t miss the new shopping destination for men in Zurich

Since May 2018 Zurich has a new shopping destination for men: Trunk carries brands from Japan, Italy, the UK, the US ... We talked to owner Mats Klingberg about the attractiveness of Zurich as a retail location, the specialty of the consumers there and promising newcomer labels.

Beck To Beck founders: Uli and Michi Beck

Photo: Mirjam Knickriem

Label To Watch

More than music merch – Fanta Vier’s Michi Beck on his new fashion label

Stijn Nachtergaele

Photo: Stijn Nachtergaele

Retail strategy

Get ideas and inspirations to create experience in your store

One thing has been clear for years: the fashion retail trade must change and there is more to this than just launching an online shop. To be attractive retail has to renew itself. Tips and ideas for concepts for renewal can be found at Nightingale, the experimental concept agency. We talked to CEO & founder Stijn Nachtergaele.

Repairing jeans at its stores is part of Nudie Jeans' DNA

Photo: Nudie Jeans

Brand Profile

That's Nudie Jeans recipe for success

Who says that repairing old jeans and embracing capitalism at the same time isn't possible? Nudie Jeans does exactly that. Here, co-founders Palle Stenberg and Joakim Levin told us how this actually works.

Niels Klasmeyer, owner and creator of Backstage Market

Photo: Niels Klasmeyer

Retailer to watch

How to be successful in a niche

A former butcher shop offered the perfect location for a pop-up streetwear experiment last year: German online concept Backstage Market went offline with a temporary store in Cologne. The owner and founder, Niels Klasmeyer, recently spoke to us about his plans and the challenges of finding the right areas.

Business and Networking

Photo: Asia Apparel Expo

Interview

Asia Apparel Expo – beyond the beaten track

Super-niche show or an insider's tip? On the occasion of the 7th edition of the apparel sourcing fair Asia Apparel Expo in Berlin we asked Linda Chan, marketing manager at organizer Comasia Ltd. in Hong Kong, about the specialty and her personal conclusion regarding the trade show.

HNTA inside

Retailer to watch

This is Berlin's new store for streetwear hunters

HNTA is the new streetwear store that opened its doors 3 months ago in Berlin Mitte. We sat down with creators (and fashion business veterans) Daniel Blechman and Raphael Weinberg to chat about what their experience as store-owners felt like.

Lyndon Cormack

Photo: Herschel

Interview

Herschel reveals the secrets of its success

Lyndon Cormack and his brother Jamie got together and launched their bags brand Herschel out of Vancouver in 2009. Nine years on and Herschel is a globally known lifestyle brand. We recently met up with a jet-lagged–but still very awake–Cormack in Berlin.

The basketball court is the heart of the store

Retailer To Watch

After 25 years, Kickz is still kickin’ it. How to do this?

Kickz has just reopened its Hamburg store after a six-month remodel. Here, founders Christian Grosse and Atith Kotsombat talk about what makes their establishment the basketball store of the future. And why b-ball is the coolest sport in the world….

Label to watch

Don't miss the new athleisure brand entering Germany and the UK

Trade Show

NY Women’s Market Recap: Designers & Agents

Happy Haus denim jacket

Photo: Christopher Blomquist

Maison 030

Photo: Lukasz Wolejko-Wolejszo

Label to watch

Maison 030 – the new German streetwear name that's embraced by celebrities

Photo: Rinascente

Retail

What makes Rinascente a better department store, Vittorio Radice?

Photo: Fabian Grubler

Trade Show

Bye-bye, Bright (as you know it)

Video

SPORTSWEAR INTERNATIONAL at Berlin Fashion Week FW18 - Part IV

What's typical Berlin fashion style? We've been touring the fashion trade shows in the German capital to get an idea - and some critical opinions about it. Take a look!

Video

SPORTSWEAR INTERNATIONAL at Berlin Fashion Week FW18 - Part III

Why are fashion trade shows worth a visit? We've been collecting voices about the relevance and benefits of the (Berlin) fashion fairs. Take a look!

Trade Show

Ispo Munich 2018: Good season ensures a lot of optimism

Peak Performance

Photo: Regina Henkel

Video

SPORTSWEAR INTERNATIONAL at Berlin Fashion Week FW18 - Part II

We've been capturing faces and moments at the two get-2gethers we held at Greenshowroom and Panorama Berlin during this past fashion week in the German capital. Take a look!

Photo: Eric Musgrave

Trade Show Review

Jacket Required: Strength in consistency