Label to Watch
The summer edition of Modefabriek took place for the first time on Monday and Tuesday (July 8-9), instead of Sunday and Monday. This did not reduce the crowds of visitors to the Amsterdam event.
In designing the retail experiences of tomorrow, brands and the creative agencies they employ are using tried-and-true tactics of the past and syncing them with modern day technologies.
Two years ago, we spoke with Oliver Schultz for the first time. Together with four other denim experts, he founded the jeans label Five Fellas in 2017. Time to ask if the Five Fellas concept has worked out and what the status quo is.
Retail happens both on and off the screen. For those working in REALtail the dreaded line, “Thanks, but I’ll just buy it online,” is becoming all too familiar.
Can the Turkish denim mill support its clients’ growth and ability to differentiate their offer?
Label to watch