Brands: ‘Now more than ever, we see that consumers are prioritizing value and quality’

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SPORTSWEAR INTERNATIONAL

August 07, 2020

EDITORIAL NEWSLETTER

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Brands

‘Now more than ever, we see that consumers are prioritizing value and quality’

   

Wrangler recently launched its ATG by Wrangler collection in Europe. We talked to Johann de Niel, vice president EMEA Wrangler, about the launch and the collection, the influence Covid-19 had on the roll-out and the lessons Wrangler is drawing from the Corona crisis.

Photo: Wrangler

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Gallery

Compact, flexible and sustainable: Wayks

Photo: Aylaan Moodysson

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Read our brand new 'The Issue at Hand'
Magazine

Out now: Read our brand new 'The Issue at Hand'

Photo: Ian Berry

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Project unveils f/w 2020 menswear
Service

Corona cases: Trade shows & events calendar update

Photo: SI Team

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The ISSUE AT HAND

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