It all started in the ’60s, when Yves Saint Laurent transferred Dutch artist Piet Mondrian’s work from art to fashion. For his 1965 fall collection, the French designer created the iconic Mondrian dress that incorporates primary colors into geometric black and white shapes. Now when taking a look at the SS18 collections to come, primary colors are back–and paired with neutralizing tones such as black, white and beige once again.
While a strong blue has been on trend for a while now and reds already gained popularity in last season’s collections, yellow has been reaching momentum only recently. Now, the three basic hues of the color wheel join for a bold colorblocking trend.
Adapted by runway brands to streetwear favorites–from Gucci to Obey–we see primary colors shining bright à trois. Both in menswear and womenswear, saturated hues of blue, red and yellow are combined in rather clear cuts and with minimal pattern use. Worn with freshly white kicks the bold look earns a street style vibe.
While some labels keep it rather calm using primary colors only for accessories such as shoes and socks, other brands live the trend up to the fullest. Just take a glance at Hugo Costa’s bold allover yellow look, paired with goggles for the extra edge, Obey’s sunny tracksuit combination or Gucci’s primary shaded long-shorts-and-tee looks from its current cruise collection.