Finally the time has come: As already announced in July the young and newly launched S. Oliver’s Q/S designed by has opened its first store. Located in the first floor of the newly built mall Stadtquartier Q6 Q7, in the heart of Mannheim, the store features on a total space of 160 square meters, combining various contrasts: Vintage elements meets rugged concrete walls, industrial-looking mesh walls are mixed up with natural color concepts.
Highlights of the store design are digital photo walls and a selfie booth that absorb and reflect the urban lifestyle of the brand’s customers: Customer can use the selfie booth to upload and share their favorite Q/S designed by outfits.
Hendrik Hoffmann, CEO of CRM – Center- and Retail- Management GmbH that operates Quartier Q 6 Q 7 Mannheim, comments: “On the one hand we want to offer well-known and popular brands in our city district that were not yet represented in Mannheim and on the other hand we want to introduce new concepts to customers. Like Q / S designed by.”
The opening of Q/S designed by is actually one of a total of four openings the S. Oliver Group saw end of September at mall Stadtquartier Q6 Q7 in Mannheim. Also s. Oliver Red Label with S.Oliver Black Label, comma and Liebeskind Berlin opened their doors simultaneously.