, the free online service connecting fashion buyers to fashion brands announced an ongoing strategic partnership with Nolcha Fashion Week: New York February 2012.

Through this exclusive partnership select designers from the Nolcha runway will be placed on offering them further exposure to retailers across the globe. This joint partnership encourages the international growth of emerging designers and brands and highlights an increased desire from retailers to source products from up and coming designers for their stores. will offer select designers the opportunity to showcase their products on the site, allowing it’s independent retailers to view fresh products from new and exciting brands. The partnership will also allow all brands showcasing on the opportunity to gain exposure in the USA via a dedicated marketing campaign. There will also be a focus on emerging British brands in the months leading up to the September show.

“The support of is important to emerging fashion brands who require as much professional expertise and direction as possible,” comments Kerry Bannigan, Nolcha Fashion Week CEO. “I look forward to connecting our designers to independent retailers and adding our discovered talent to the growing portfolio.”

Louisa Valvano, director at, remarks: “Encouraging and helping designers and brands reach new markets and buyers is what is all about. Our partnership with Nolcha Fashion Week is not only built on the mutual desire to provide an easier and superior sourcing service to the fashion industry, but also to help with the growth of up and coming designers and brands - it’s what our independent retailers want to see.”

Nolcha Fashion Week: New York kicks off February 9 with events through to February 16 including runway shows, exhibition and after parties.