For the first time,, the online fashion boutique, will offer innovative design hot off the catwalk. The company recently partnered up with Gen Art and former New York Times’ style editor Holly Brubach to select one collection from Gen Art’s latest crop of contestants in its 14th annual Fresh Faces in Fashion competition for the website. This year’s winner, JF & Son, will release iconic pieces from its SS 2009 runway collection online one day after its show at the Manhattan Center. The event, scheduled for Sept. 4, will also showcase womenswear and menswear designs by Ideeen, Sariah, Lialia, Richard Ruiz, Chree, Hyden Yoo and Philip Sparks, and accessories by Antoinette Lee, Deka Ray, Heutchy and TNC Studio.