With its new website Wrangler takes a creative approach to the male and female lines.

While the men’s range is showcased via an interactive film, which takes the viewers through an animated journey across America, the women’s range is presented via a zine format to launch Wrangler’s womenswear initiative-denim Spa.

Additional, there is also implemented a Fit Guide. An interactive tool allows the user to browse the entire offer and find their perfect Wrangler fit.