Starting the fall/winter 2014 season, denim brand Wrangler announced Bastian Schürholz (39) as new marketing manager for Germany, Austria and Switzerland. Schürholz started his new position in April 2014, succeeding Christian Beidatsch.

The denim competence, Schürholz brings through long-term experience from his position as trade and retail coordinator at Diesel. Prior to this, he was working as regional retail manager Europe and RoW at Lomography and as area manager Austria at Aldo Shoes in Vienna.

“Since years Wrangler stands for authentic premium denim with contemporary innovations. These core values will be expanded through the trade marketing as well as the brand communication. The commercial potential lies in the mix of a new interpretation and the core competence: modern, innovative and authentic denim,“ Schürholz states.