WP Lavori has opened its first store in the Czech Republic with a new Woolrich store in the heart of Prague. In 2014, the company continues to develop its retail network of Woolrich Stores both in Italy and internationally through a significant number of Woolrich John Rich & Bros. flagship stores in Europe, Asia and the United States. The opening of the Prague store will be followed by Hamburg in August, New York in September and Tokyo in October.

The new store is situated in Zelezna Street 22, in a pedestrian area that is connected with the historical and well known Wenceslas Square and the Old Town, the main square in the Czech capital.

The street is located in one of the most important fashion areas in whole East Europe, and the city, with its six million tourists per year, is one of the most visited destinations of the continent.

The bright store, placed in a historical building in front of one of the oldest European theaters (The Estates Theatre), occupies 18 sq.meters and offers the brand’s men’s, women’s and kids collection, with two wide windows at the entrance.

The store’s interiors aim to convey the customers the history of Woolrich based upon some clear elements such as the travels, the heritage and the origins of the historical brand.

Woolrich Praha Store
Zelezna Street 22
Praha 1
Czech Republic