The American outerwear and sportswear brand Woolrich John Rich & Bros opened a monobrand store in Hamburg last month. The Hamburg store is the third Woolrich flagship in Germany after Sylt, opened in 2014, and Munich, opened in 2012.

The 300 square meter store is located at Hohe Bleichen 17, in direct neighborhood to many international luxury stores. It offers the entire Woolrich brand world - from outerwear to the full lifestyle collections men, women and kids on two levels.

The new Woolrich store concept takes inspiration from the brand heritage with many elements from the original Woolen Mills in Pennsylvania, reinterpreted with a contemporary and sophisticated image.
It is operated by Kuh Arctic GmbH, a sister-company of the distribution agency Komet und Helden GmbH, owned by Florian Ranft and Henrik Soller.

The Woolrich John Rich & Bros brand, managed by WP Store group, is planning a significant program of new openings both in Europe and internationally in partnership with Woolrich USA. After the recent openings in Germany, Woolrich stores will also be opening in Prague (meaning the debut of the brand into the Czechoslovakian market), Tokyo and Soho, New York in fall/winter 2014, as well as a number of shop-in-shops in Italy and Europe.

The openings in Asia and North America mark the first step in the development of the Woolrich John Rich & Bros brand on a global scale. The store in New York, between Wooster and Prince Street, is the first flagship store in the United States and will soon be followed by a number of new openings in the USA and Canada. The collections on sale will be hte Woolrich John Rich & Bros men’s, women’s and children’s ranges, Woolrich Woolen Mills and a selection of blankets from the Woolrich Woolen Mills and bags made in the USA.

The Woolrich Store in Tokyo will open in the downtown neighborhood of Shibuya with a two-storey boutique in Omotesando that will sell the Woolrich John Rich men’s and women’s ranges and Woolrich Woolen Mills range.

The Woolrich retail plan involves the opening of 15 stores in main European and international capitals and ski resorts over the next three years.

The WP group’s corporate development program for 2014 is showing a very positive trend with excellent results. Germany is the second-biggest market after Italy with an increase of 36% during the fall/winter 2014 season compared to fall/winter 2013 while registering double-figure percentage growth in all European markets (Switzerland, Benelux, Scandinavia, UK and France) and also overseas markets like the USA, Japan and Korea.