As part of the Campaign for Wool Ltd. The Woolmark Company presents its Wool School project 2013, which brings together design schools, brands and retailers. Students will work on products made out of wool, according to different themes. A jury, made up of representatives from the brands, press and members from the Campaign of Wool Ltd., will choose the winning styles. These styles will be presented by the retailers. Participating schools and brands are Hochschule Hannover with retailer Wormland on the theme “Superwool – Dynamic Heritage”; ABK Stuttgart together with Marc Cain working on the theme “Superwool – Free Felt”; and HTW Berlin partnering with Murkudis Berlin on the theme “Superwool – Caring and Sharing”. The project starting on 24 October is part the global Campaign for Wool, which will span 5 years. Patron to the campaign is HRH the Prince of Wales.