Following the engagement of Per Gasseholm as new CEO of the brand, Wood Wood has strengthened its distribution to be closer to its European markets.

Firstly, the Copenhagen-based upper streetwear brand has opened up a UK subsidiary with a new sales office and showroom in London to cater its strongly growing UK market. Christian Jensen, who has been with Wood Wood for two years, will be in charge of UK sales and customer service.

As according to a company statement, “the German and Benelux markets have experienced a similar growth”, Wood Wood has additionally appointed new sales agencies and showrooms in Germany and Belgium. C’Mon Distribution in Düsseldorf will be responsible for the German, Austrian and Swiss market while the Product 68 Showroom in Antwerp, Belgium, will take care of Wood Wood’s sales in the Benelux region.
“It is our first priority to be close to the market in order to support the brand and our retail partners directly”, said Per Gasseholm.

In line with the brand’s updated strategy, Wood Wood will now provide monthly deliveries. The collection is clustered into ‘Street Basics’ and ‘Contemporary Fashion’. 60% of all styles can be found in the core price range while the brand also offers opening and top-end price points.