Wolverine Worldwide has announced the appointment of Jodi K. Watson to the position of President, Consumer Direct, reporting to Blake W. Krueger, Wolverine's Chairman, Chief Executive Officer, and President. 

In her new role, Watson will be responsible for direct-to-consumer operations for the Company, including stores and eCommerce. Watson was most recently Vice President of eCommerce for the Company, leading Wolverine's global digital strategy. She has served on its retail leadership team since joining the Company in 2009.

Watson has more than 25 years of experience in the industry. Before joining Wolverine, she was Chief Marketing Officer for Bag, Borrow or Steal. Before that, Watson was Vice President of Direct Marketing Services for Williams-Sonoma Inc. Watson graduated with a Bachelor of Arts degree in Marketing and Management from Portland State University and holds a Masters in Design Methods from the IIT Institute of Design.

Wolverine World Wide's portfolio of brands includes: Merrell®, Sperry Top-Sider®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Sebago®, Cushe®, Chaco®, Bates®, HYTEST®, and Soft Style®.  The Company also is the global footwear licensee of brands including Cat®, Harley-Davidson® and Patagonia®. The Company's products are carried by retailers in the U.S. and globally in approximately 200 countries and territories.