The upcoming edition of White, 20 to 22 June 2015, will host about 20% more brands than as at their previous January 2015 edition and will also offer always more women’s apparel collections and brands.

For this edition they expect to host 207 exhibitors, of whose 71 are menswear only, 31 are womenswear only and 105 offer both men’s and women’s collections together in the same space. It will present a total of 136 women’s collections and 176 man’s ones.

White will also continue offering men’s and women’s brands by hosting 105 collections including Grenson, Marahishi, Henrik Vibskov, Harmony, The Last Conspirancy, Iuter, L.G.R., Kuro, Snake, Dagger and North Sails.

Special guest for both the men and women section will be Atelier Archivio, a new capsule collection for men and women designed by Alberto Biani and his daughter Angela. The new collection will offer contemporary outfits inspired by their past best sellers, all kept in their archives. Special guest for the women section will be Cristiano Burani.

The new Time Award will also debut as a project started in collaboration with Camera Italiana Buyers. They will present ten upcoming new designer brand finalists of the contest selected by a jury presided by Mario Dell’Oglio, president Camera Italiana Buyers, and some Italian prestigious retailers. The finalists selected from the 74 participants are Bliss Lau (made in the US jewels), “Comeforbreakfast” (menswear), Luca Larenza (menswear knitwear), Maurizio Miri (tailormade menswear collection), No Ka ‘Oi (women’s total look donna), Giancarlo Petriglia (women’s bags), Project149 (women’s total look), Shooting Bag 1981 (men and women’s bags) and Susana Traça (women’s footwear), Ultràchic (women’s total look).

For the June edition of the show, the 10 finalists will receive special awards and the most voted designer will win a trunk show in four top Italian boutiques for the upcoming months. The first boutique hosting the winner’s trunk show will be Degli Effetti in Rome in mid-July during the AltaRoma haute couture event. The second store hosting will be Banner in Milan hosting the designer on the 22 September within the Milan Vogue Fashion Night Out.