On 19 November 2013 Vivienne Westwood will launch the Vivienne Westwood ♥ project born from five collaborations with historical British brands that are characterised by a strong passion for traditional craftsmanship. The project will be launched from the UK designer’s boutique in Corso Venezia 25, Milan.

Every brand selected for the collaboration shares Vivienne Westwood’s philosophy: “Quality over quantity. Buy less, choose well, make it last.” The five companies involved are Globe-Trotter, luggage manufacturer founded in 1897; Gloverall, leather and cotton glove and overall manufacturer; Johnston of Elgin, cashmere and precious fabric manufacturer; Lock&Co, hat manufacturer and Pantherella, top quality sock manufacturer.

Vivienne Westwood ♥ will be available at the 44 Conduit Street, 18 Conduit Street, and World’s End boutiques in London, at the Corso Venezia 25 boutique in Milan, as well as through selected international stores and online at: www.viviennewestwood.com, from 19 November.