It was the trade show premiere for Wear Select during this weekend in London. According to the exhibitors the organizers around Shamin Vogel and her father Klaus Vogel did many things right, but still the show was poorly attended.

The concept of the show to only allow a small selection of each collection to help buyers get a quicker overview and the brand mix from well-established names such as La Martina, Herrlicher or Candice Cooper to some fresh labels such as Lights of London, Blackyoto or Daniel Won were very well-accepted. "The brand selection was a reason for us to take part," says Matthew H. Fisher, president of Ström Denim. Altogether about 150 brands showcased a mix of menswear, womenswear, footwear and accessories from the segments contemporary fashion and denim.

But also the location at the Old Billingsgate in the center of London as well as the service and organization found big support: "The premises were really great," says Kathrin Daxer, sales manager at Lauren Moshi.

All of this left exhibitors quite clueless why only little retailers (and editors) showed up, especially with London Collections Men happening at the same time. "New trade shows often have a difficult start," says Erwin Licher, CEO of Herrlicher, who would consider to return for the second edition.
Even though a few buyers of renowned stores such as Asos, Fenwick or Selfridges popped by, the overall attendance was anything but satisfying, both, exhibitors and organizers stated. Shamin Vogel of Wear Select: "We received many compliments for daring to launch a new, premium trade show in London during these tough times and in a tough environment [...] but of course this shall not deny the fact that the number of attendees was insufficient."

Further steps are now considered to bring improvement to the next edition: rumors said that these steps might include a later date or a collaboration with another London trade show. While Vogel didn't confirm either or, she already announced the connection of the physical show to a new digital platform.