VF-brand Wrangler is expanding its European management team in Bornem, Belgium, with new manpower to strengthen the brand portfolio and marketing-related activities.

Dieter Jacobfeuerborn has been named President Wrangler EMEA (Europe, Middle East & Africa) and reports directly to Giorgio Presca, President Jeanswear International at VF Group Europe. Theo Van Den Hoff, new to Jacobfeuerborn’s team, has also been named Vice President Product EMEA. Van Den Hoff was a former product manager at Lee Europe and previous to that worked for brands such as Nike and Levi’s. In his new position at Wrangler he will be responsible for creative development, as well as developing new product concepts and opening new distribution channels to strengthens Wrangler’s position in the market.

Also new to the company is Adam Kakembo in the role of Marketing Director EMEA. Kakembo worked for Levi’s (EMEA) before as Head of Trade Marketing. He will further Wrangler´s direction in all marketing activities. Marc Svojanovsky remains Sales Director EMEA.

—Melanie Gropler