Denim brand Wrangler Blue Bell has won the Swedish Golden Egg Award 2011 in the field of digital marketing. The jury named the digital work of Blue Bell in the year of 2010 as “a brilliant example of the collaboration of conception and production.” According to the jury, dead things were reanimated with an extraordinary flair and the drag and drop technology has never seemed to be so much fun before.

In 2010, users of the Blue Bell website were able to ‘control’ legendary male model Tony Ward such as ripping his clothes apart or letting him jump over a wall. The Blue Bell fall/winter and spring/summer websites 2010 have won more than 15 international awards.

The Golden Egg Awards are an event of the Swedish advertising industry where the best  Swedish communication campaigns are awarded. The Blue Bell web projects were realized in cooperation with Göteborg-based agency Kokokaka.