WP Store, the Italian company that has different international brands in its portfolio including Woolrich for men, women and kids, Baracuta, Barbour, Bd Baggies and Avoncelli, continues a series of openings in Italy and abroad.

The first of these foreign concept store openings will be in Seoul in October 2013, in 35, Dosan-daero 15-gil, in a previously residential area that now hosts boutique stores. The store will occupy four floors over a total space of 450sqm and will also host a food court on the floor level, which will also host an Italian food and beverage store made with bio products that are grown at zero kilometres. The first of these corners within a WP Store has already opened in Riccione.

WP Stores will open two new stores in central areas in Parma in Viale Repubblica 42 and in Turin, facing the main square on Piazza San Carlo, soon. The next openings expected for 2014 will be in Tokyo and New York.

Moreover, a Woolrich store will be inaugurated in Prague by the end 2013.