WE Fashion is collaborating on a new store concept with the Japanese interior design firm Wonderwall. The Tokyo-based company, which is known for its retail and commercial projects across the globe, is assisting the fashion brand in the development of a new “third space” where people can spend time at in addition to being in their homes and workplaces. “We are building a store fit for the future to enable our business to grow,” said John Hind, Chief Operations Officer of WE. The first store to offer the new store concept will bow in Nijmegen in spring 2010. WE plans to open 22 additional stores in 2010 in the Netherlands, Belgium, Germany, France, Luxembourg and Switzerland.

—Helena Sauer