Los Angeles denim brand William Rast William Rast has announced plans to open its first Rast store in Los Angeles’ Westfield Century Shopping Mall on Nov. 1. Subsequently, there are plans to launch a second store at Westfield Valley Fair Shopping Mall in San Jose, along with an outlet in Desert Hills Premium Outlets in Cabazon, California. The three stores mark the first step towards the brand’s own retail business, with some 40 to 50 additional stores planned for the coming years. “Since William Rast is a L.A.-based company, we have chosen to open the first store here,” said CEO Colin Dyne, adding, “Apart from that, the brand has its roots between L.A. and Tennessee, home to Rast founder Justin Timberlake and co-founder Trace Ayala.” The company further suggested the stores could also function as a testing ground for new styles and limited editions.

—Isabel Mühlbauer