Wicked Fashions, Inc. is launching a celebrity clothing line with professional skateboarder and MTV reality star, Ryan Sheckler. The company, which is better known for its flagship brand Southpole Clothing, has decided to continue focusing on fashion for young men and juniors. Sheckler’s brand is appropriately labeled RS by Sheckler. The clothing line will range from graphic T-shirts and thermals to skate-fit denim for young men and boys. Sheckler and Wicked Fashions, Inc. have compiled a line that mixes the clothes Sheckler likes to wear and applied stylish skate and street designs at an affordable price. RS by Sheckler will be available nationwide as of mid-July 2009 for Fall 2009 Back to School. Major launch events in Los Angeles and New York, as well as a larger-than-life billboard in Times Square and viral campaigns, are expected to follow. Retail prices range from $15-55 for young men and $12-48 for boys.

—Alexandra Gonzalez