Pitti Immagine Uomo, Alta Roma and L’Uomo Vogue have announced the finalists of the much anticipated inaugural Who is on Next? Uomo competition for menswear. The seven finalist brands are Leitmotiv, Marvie, Made in roma and UmitBenan for prêt-a-porter and Elia Maurizi, Hewn and Max Kibardin for accessories. The winners will be announced on Jun. 18, about halfway through the 76th edition of Pitti Uomo (Jun. 16-19) in Florence. The collections will be on display at the Limonaia in the gardens of Villa Vittoria as part of a special setting created by Alessandro Moradei.


Photo via scoute