The non profit company White Club that connects young and talented fashion designers with major manufacturers, buyers, press and opinion leaders in the industry is definitively operative.

Launched last September at the White trade show ( in Milan, the White Club this time chose to help five young talents to show during Milan Fashion Week last week: Kristian Aadnevik from London, Mikio Sakabe from Tokyo, Steinunn from Reykjavík, Soft Core by Sergio Zambon from Rome and Klevers van Engelen from Amsterdam.

The White Club intends to act as an international pool of creativity for the benefit of the Italian fashion system, offering significant expertise in the field and appraisal on behalf of international buyers for designers with a clear interest in being integrated into the Italian fashion industry. This is in perfect sync with White Club’s founding principle – namely, to support and bring to Italy creative projects that are able to impact the fabric industry and spark the imagination of people in the trade.

“To maintain our leadership role we need to stay in the vanguard, and to appeal to the system’s expos and events. White Club moves in this direction, catalyzing attention and energy,” says Giovanni Bozzetti, President of the Comitato Lombardia per la Moda.

“The future is in the hands of the young,” adds Mario Boselli, President of Camera Nazionale della Moda Italiana. “Only they have what it takes to give new impetus to the sector, carry out the necessary wide-scale innovation.”

The concept of sustainable creativity takes hold as of Milano Moda Donna Fall/Winter 2008/09 edition and will continue with successive Milan Fashion Weeks.