The World Federation of the Sporting Goods Industry (WFSGI) announced that the WFSGI Board unanimously accepted Christina Li Wei as WFSGI board member, representing Li-Ning Company. She is replacing Jay Li who left Li-Ning in February this year to pursue other activities. The WFSGI wishes to thank Mr. Jay Li for his engagement and support.
Christina Li Wei (42) joined Li-Ning in 2011 as the Chief PR Representative. Robbert de Kock, WFSGI Secretary General stated: “With Ms. Li Wei, we are pleased to count another female board member amongst us and we are convinced that this will strengthen the view, leadership and activities of our organization.”
Before joining Li-Ning, Christina was the Senior Director and consumer practice leader for Edelman China’s consumer marketing team. She brings a wealth of experience in public relations and communications, particularly in the fashion, beauty lifestyle and hotel industries.