Swedish street fashion label WeSC has launched its own footwear line for spring/summer 2011. Their first collection includes eight styles in various colors for both men and women. “We call our shoes the luxury sneaker line, which matches our whole 'life after skate' concept,” explains Global Sales Director Jonas Skommevik. Retail prices ranges from €79 to €149. The collection will to be sold worldwide.

WeSC stands for “WeAretheSuperlativeConspiracy.” Founded in 2000, WeSC offers womenswear, menswear, kidswear, accessories, denim and head phones.