The Igedo company ( announced today that the Weare Dusseldorf summer edition has been cancelled. The show made it’s debut just this February, and was attended by 850 visitors.

Frank Hartmann, chief of Igedo company said: “The fashion business didn’t accept [Weare], although it [did receive] positive feedback in the run-up to the show.”

In concurrence with this decision the Igendo Company has also concluded its working relationship with Mark McGuire who had been a consultant since spring 2007, and named head of Weare .