by Lorenzo Molina

Kering-owned skating and surfing brand Volcom has appointed Lyndsey Roach as global head of women’s business with immediate effect, a newly-created role within the brand. She will be responsible for the overall direction and performance of the women’s business and will report to Todd Hymel, Volcom’s chief executive.

Roach former experiences are linked to brand strategy, marketing, creative direction and sales. She was vice president of women’s marketing at Hurley and directed global marketing initiatives. Before joining Volcom, Roach co-founded the Box Creative Agency, a full-service marketing and creative consultancy.