Victorinox, the inventor of the original Swiss Army Knives, has appointed Cornelius Meyer as global brand marketing director, effective July 1st, 2014. Meyer has worked for the company since 2011 as brand communications manager for Germany, Austria and Benelux and as global head of retail marketing.

Based at the headquarter Ibach/Switzerland, Meyer will be responsible for the development of the marketing and the international coordination of all communication processes. The focus will be to increase the brand awareness and to strengthen the product categories: Swiss Army Knives, cutlery, timepieces, travel gear, fashion and fragrances. He will also control the development of the brand campaign for international markets.