Model, actress and style icon Poppy Delevingne stars within the Vero Moda pre-spring collection for 2013. For the shooting of the campaign, a graphic and minimalist setting was chosen, according to Vero Moda. “Poppy Delevingne adds lightness and femininity to the images, without ever losing the cool factor. She was a joy to work with, and we are looking forward to the upcoming shoots. We chose graphic and minimalist locations for the shoot to create an eye-catching reflection of Poppy Delevingne’s light femininity and the more stringent lines of the location,” comments Katja Hundrup, PR and image manager of Vero Moda.
The pre-spring collection consists of clothing items such as floral print slim-fitted jeans, a woven jacket, fitted skirts and a striped black-and-white shirt.