Following an announcement from online flash sales platform Vente-privee, summer time has encouraged European customers to conduct up to 40% more purchases through mobile shopping.

In August 2012, Vente-privee registered 40% more mobile-delivered orders compared to the previous year and on August 15, 2012; a record number of 39% of the platform’s total sales were generated by mobile applications. In general, the French online shopping format is a pioneer in mobile applications, currently obtaining 30% of its turnover by smartphone and tablet apps. Since the launch of the first iPhone-app from mid-2010 the application has been downloaded 3.5 million times. Every day, Vente-privee registers one million visits via apps, which is 40% of the total visits.

In Germany, 35% of the customers use mobile apps to shop. This is significantly higher than their European neighbours in France, Spain, Italy, Austria and the Netherlands.
The business model involves limited stocks of brand name products, with time-limited sales of 3 – 5 days. The model matches the mobile channels sales flexibility very well.