Denim brand Wrangler which belongs to VF Corporation has appointed Matthias Herrmann as its new Sales Director responsible for the regions Germany, Austria and Switzerland. Moreover, Christian Beidatsch has been named new Marketing Manager at Wrangler for the regions Germany, Austria and Switzerland. With the two new members aboard, Wrangler wants to further expand its sales and marketing activities.

Matthias Herrmann who joined the company on Nov. 1, 2011, succeeds Christa Overhues, who left the company on her own request. In his most previous position, Herrmann was Managing Director of Buckles & Belts GmbH, after he had worked for Levi Strauss Germany as Manager Independent Accounts Germany and afterwards for Oakley as General Sales & Marketing Manager Germany, Austria and Poland. In his new position, Herrmann directly reports to Marc Svojanovsky, Sales Director Wrangler EMEA.

Christian Beidatsch (30) has joined Wrangler in August of this year as Marketing Manager for Germany, Austria and Switzerland and reports to Jeanette Olsen, Trade Marketing Manager EMEA.