Danish fashion labels Vero Moda and Jack & Jones have been designated with the task of dressing their national team for the upcoming Olympic games. The collection was developed in cooperation with two Danish Olympic athletes, Henriette Engel Hansen (kayaker) and Rikke Moller Pedersen (swimmer).

Bestseller’s head designer Anne Bjornager explained that, “The collection was influenced by the pride the athletes bring to the sport by taking part in the Olympics as a team.” The line is characterized by classic collegiate style and preppy sportswear. Exclusive fan t-shirts will be sold to supporters at all Jack & Jones stores in Denmark and in the Danish online shops of Vero Moda and Jack & Jones.