Urban Outfitters introduces its new denim label Light Before Dark. The collection is inspired by clean, minimalist Scandinavian aesthetics. Using exclusively premium fabrics from Europe. The jeans use high quality 10oz stretch denim. Lycra is processed with the cotton, offering a matt surface and a hard-wearing texture.

The collection provides a wide range of jeans such as the super high-rise and low-rise skinnies or the casual boyfriend jeans. The line is available in different washes and colours like black, indigo or bleached. Denim is processed using marbling or soft bleaching techniques. Models in destroyed look and ripped jeans will also be available. Light Before Dark is available from February in all Urban Outfitters stores, with prices from 55€.