The competition among online flash sale retailers just got a little hotter with the launch of Urbanbloke today. Described as the ultimate shopping site for a man’s man, Urbanbloke claims to dispense away with pages and pages of product to get the right products into guys’ hands faster. Categories in this online equivalent of a specialty retailer range from clothing, accessories and grooming to gadgets and sports gear by emerging and established designers. (Currently, there are items by Cole Haan, Paper Denim & Cloth, Kenneth Cole, Aquascutum and A. Kurtz.) “Based on my experience working and interacting with guys, they don’t have a lot of time and patience for the shopping process, but they do appreciate informed recommendations and relevant product selections,” says founder Kyle Wilkinson, a former Wall Street trader whose mother happened to be a runway model for Geoffrey Beene back in the day. “With a no-frills flash sale site like Urbanbloke with a ‘what you see is what you get’ mentality, men can be decisive shoppers and pull the trigger on a select trove of products at compelling prices.” As for the missus? Check out “Gifts for the Urbangal,” a dedicated section featuring gifts such as jewelry, accessories and apparel for her.

—Tim Yap