Best known for its seersucker hoodies and jophur-styled chinos, the New York-based menswear collective Unruly Heir feted the launch of its spring/summer 2008 collection at Bloomingdale’s in SoHo on Thursday. Sportswear International co-hosted the event, where the spirits flowed freely, co-founder Joey Goodwin seized the band mike at one point and heralded the start of an appropriately decadent evening. Later on, friends of the brand including Euan Rellie, Gilles Mendel, Constantine Maroulis, Leven Rambin, Alexandra Richards, Natasha Bedingfield, Asia Baker, Kipton Cronkite, Luigi Tadini, Alessandra Balazs, Annabelle Vartanian and Timo Weiland gathered at a candlelit reception for the brand at Thor on the Lower East Side. Photo: Unruly Heir co-founder Joey Goodwin (on the left)