UK’s new national trade show for urban, street, board and action sports lifestyle labels which launches this summer on 12-14 August at the NEC Birmingham has announced first list of exhibitors.

The summer’s trade show will see labels such as Quiksilver, Quiksilver Women, Roxy, Animal, HoodLamb, Sativa, Kenny Random, Kangol, Amazonas, Timezone, O Clock, Chirpse, Puma, Aminon, Stonemen, Rock & Revival, O Bag, Rawcraft, Santa Monica Polo Club, Garcia, Arrogance Accessories, O Chive and Gumbies.

Among its clothing and accessories collections for both men and women Animal will add a live element to the show’s launch by bringing along the Animal Bike Tour. World Championship rider Martyn Ashton and dirt jumper Blake Sampson will be celebrating ten years of the tour by performing three times a day demonstrating a mix of skill, control and balance in a custom-built display area within the show.