In order to create a fresh offer for the board sports business and a new focus for the industry, Brintex, the organizer of the UK board sports trade event Surf Shop, has launched a new trade show called HUB, which will take place August 10-11 in Bristol. HUB is designed to cater more clearly for the whole of the board sports business and will incorporate the former Surf Shop which was postponed in 2009 due to difficult trading conditions. Confirmed exhibitors for HUB 2010 include labels such as Etnies, Billabong, Protest, Santa Cruz or Independent. Maintaining the balance of hardware, apparel, accessories and footwear that Surf Shop was famous for, HUB will also provide a launchpad for new brands, giving retailers the opportunity to source a unique offer. “HUB will deliver the order writing and sourcing of new product that the industry had in the past, but with a new energy and creativity that the new concept, brands and venue make possible,” event director Lucy McPhail said.